Muon prepares for a busy Eurobike

Gianni Mraz
Jan 10, 2023

Muon will present itself for the first time next week at the international bicycle fair Eurobike in Friedrichshafen. “Eurobike is the most comprehensive and informative trade fair in the world for retailers. A must for those who want to keep up with everything that is being developed and offered within the two-wheeler industry,” says Jan de Jong, project manager Muon e-bikes.

 Jan de Jong expects this edition to be well attended. “The Eurobike is the first international two-wheeler fair after a long corona period. We will present the brand's first program at the fair.” Behind Muon is a powerful company, Nantong Dingyu Holding, the same owner as Timyo BV. De Jong: “This makes it possible to invest in advance.” In addition to the Benelux, Muon will initially focus internationally on the west side of Germany. The deliveries of the e-bikes take place from Timyo BV Roosendaal, where the aftersales for the brand also takes place.


Seven models with many innovations

Muon is building strong brand awareness and a network of exclusive dealers. De Jong: “We consider the cooperation with our dealers to be crucial. They are close to the customer and provide feedback with which we can unite our ideas, innovations and marketing and implement them in the right way.” Muon will present seven models during the Eurobike and will also launch two new sporty and innovative models.


Also sell online

Muon e-bikes are marketed internationally with a sporty image and identity. Sales take place through an exclusive dealer channel, but also directly online. “A portal has been made available for the dealer where almost all matters can be handled online. Muon is gradually increasing its presence on the internet and always focuses on its dealers. Delivery takes place explicitly via the affiliated dealers,” says Jan de Jong.